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Frederick's of Hollywood

fredericks.com · Women's Underpants · United States · #364 in fashion

4.410,538 ratings

The iconic, irreverent and irresistible lingerie brand founded in 1947 by the inventor of the original push-up bra.

Visits / month

645.2K

Change, last month

+27.9%

Top visitor country

United States

  1. 574.4KJun 2026
  2. 701.6KJul 2026
  3. 504.5KAug 2026
  4. 645.2KSep 2026

Third-party estimate, Oct 2026.

Shopify theme

Godmode Theme

Custom or third-partyv2.4.15

Installed as “foh_client/design_10-16-26”.

Every store on Godmode Theme →

5 apps and tools

Read from the homepage, Oct 2026

Products

1.2K

Median price

$30

$1 – $172

Collections

1.1K

First product

Feb 2024

≈ launch date

Latest product

Oct 2026

Active Meta ads

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Rating4.43
  1. 4.43Oct 18
  2. 4.43Oct 19
Written reviews4,575+1
  1. 4,574Oct 18
  2. 4,575Oct 19
Products1,242−2
  1. 1,244Oct 7
  2. 1,247Oct 14
  3. 1,242Oct 18
Collections1,069+127
  1. 942Sep 30
  2. 946Oct 7
  3. 1,069Oct 18

Customer reviews

4.410,538 ratings · 4,575 written reviews

Latest reviews

  • CustomerOct 2026

    On Rising Star Plunge Push Up Bra in Liquid Satin

    Amazing. Buy this bra

    I thought the shape would make things awkward, but I’m actually in love with this bra. It’s the most comfortable, but also gives me the most lift and cleavage so I’m always ready for something sexy.

  • CustomerOct 2026

    On Lexi Liquid Satin Hipster

    Great for guys

    These are fantastic panties. I find them to be so comfortable for everyday wear. They provide enough coverage and are perfect for a day at work, working out, running, working in the yard, etc. Really good product!

  • CustomerOct 2026

    On Angelica Lips Embroidery Open Bow Back Chemise Set

    Yaaassssss!!!

    I ordered a XXL in fear that the sizing would be small or tight. The size was not only perfect but has some extra room for activities and the positions / movements this piece will create 😉 Comfortable material, sexy fit to the body (and I'm a curvy plus size woman so that is a massive compliment to Frederick's). Great price, quality make, no smell, appears to be well-made and will last while.

Social

Contacts

Pro
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